We all know the importance of reaching commonality in the design, marketing, and editorial processes that contribute to the creation of visual messaging. The process differs for each agency and in-house department but, I have found that the spirit of the effort is the same—we are in the business of solving problems. Personalities, differing experiences, knowledge or lack there of, frame our reference and inform how we perceive relational subject matter terminology, customers,

I was once the Art Director for a popular NYC based, Woman's Juniors, and Mens Lounge wear clothing company in my early twenties. One of my responsibilities was the design direction, creation, and deployment of company design assets to our production partner facilities in Hong Kong and Mexico. These assets included very technical clothing CADs, zipper pull designs, packaging, labels and other information specific to the rendering and finishing of garments for market in the Un